TRADESHOW AND EVENT PLANNING
TRADESHOW AND EVENT PLANNING
As an experienced marketing event planner, I organize and manage comprehensive event plans for both internal and external events. This includes pre- and post-show advertising, meticulous floor design layouts, and strategic product material placements. Over the past three consecutive years, I have successfully planned and executed tradeshow events for ADG Promo Products at the largest promotional products industry events, PPAI and ASI Central.
I equip sales team members with a variety of sales tools, from engaging flyers to detailed look books and impactful newsletters. During tradeshows, I coordinate dynamic social media posts to maximize engagement and visibility and manage advertising with industry publications. My expertise has helped ADG Promo Products successfully launch over 14 events within the past three years, increased booth traffic by 35%, and consistently generated prospective leads for the sales teams.
I am committed to continuous improvement and growth in event planning. By analyzing event performance metrics and conducting lessons learned sessions with the sales team, I focus on identifying opportunities and making improvements for future events. I stay abreast of industry trends and innovations to ensure that my strategies remain cutting-edge and effective, driving sustained success and growth.