TRADESHOW AND EVENT PLANNING
TRADESHOW AND EVENT PLANNING
As an experienced marketing event planner, I organize and manage comprehensive event plans for both internal and external events. This includes pre- and post-show advertising, meticulous floor design layouts, and strategic product material placements. Over the past three consecutive years, I have successfully planned and executed tradeshow events for ADG Promo Products at the largest industry events, PPAI and ASI Central.
I equip sales team members with a variety of sales tools, from engaging flyers to detailed look books and impactful case studies. During tradeshows, I coordinate dynamic social media posts to maximize engagement and visibility. My tradeshow plans have successfully launched over 10 events within the past two years, increased booth traffic by 35%, and consistently generated prospective leads for the sales teams.
I am committed to continuous improvement and growth in event planning. By analyzing event performance metrics and conducting lessons learned sessions with the sales team, I focus on identifying opportunities and making improvements for future events. I stay abreast of industry trends and innovations to ensure that my strategies remain cutting-edge and effective, driving sustained success and growth.