Hello,
I’m Jennifer
I'm a passionate content and brand marketer who excels at bringing marketing strategies to life. My expertise in creative and strategic planning consistently delivers impactful results to the brands that I work with.
I combine innovative thinking with data-driven insights to develop campaigns that not only meet but exceed marketing goals. Through meticulous attention to detail and a collaborative approach, I ensure that every project aligns with brand vision and objectives, driving growth and engagement across all channels.
What Inspires Me:
Growing up, I always wanted to teach and help people. As my career evolved in the promotional products industry, moving through roles in manufacturing, pre-press, merchandising, and marketing, one thing remained clear: my passion for education. Marketing has become my outlet to amplify this passion by educating others on how products can grow their businesses.
After completing my Bachelors of Science in Marketing and Communications at Champlain College Online located in Burlington, Vermont, I sought additional ways to share my expertise and help others. With a lifelong interest in history, I joined my community's historical society to support their marketing efforts and generate awareness through social media and event planning. This volunteer work allows me to blend my love for history with my marketing skills, creating impactful campaigns that engage our community.
As a workplace mentor, I teach PTECH high school/associate college degree students about business and marketing, sharing my knowledge and inspiring future careers in marketing.
I thrive on self-improvement and pushing boundaries, bringing organization and strategy to content projects, while my creative side loves innovative problem-solving and enhancing marketing workflows. I’ve led numerous projects, from organizing photo shoots, trade show events, and creating strategy briefs to developing content plans for various marketing channels. I enjoy testing new processes to improve workflows and create efficiencies.
Professional Skills
Marketing Expertise
Education
Bachelor of Science in Marketing and Communications, Champlain College Burlington, VT, December 2024 - GPA 4.0
Academic Honors and Awards: Qualified as a Champlain College Trustees’ Scholar 2021-2024 and named on the President’s List 2021-2024
Professional Certifications:
Content Marketing Certification, HubSpot, 2024
Project Management Certification, Champlain College - Burlington, VT, 2022
Inbound Marketing Certification, HubSpot, 2022
Leadership Management Certification, Fulton Montgomery Community College, 2009
Six Sigma Green Belt Certification – Process Management, Motorola University, 2008